Welcome to Smallflower’s Ingredient Spotlight series! Here, we walk you through the benefits and characteristics of popular ingredients you’re probably seeing pop up in the products you shop for and use. Today our focus is on Charcoal. What is Charcoal? Charcoal is a rock-like substance produced by heating or burning wood and other similar substances.
There’s no denying it — Smallflower staff and customers alike are in love with the natural products from Keys. We love the natural ingredients, gentle formulations, and the awesome people behind the brand. Check out our interview with Bob Root, one half of the founding duo, to learn more about his and wife Wendy Steele’s
Shoppers today are savvy. We check labels and care about ingredients. More and more of us are choosing to go natural with our personal care, avoiding anything that could be a health concern. While many of us have no problem making the switch to organic skincare, aluminum-free deodorant, or paraben-free hair care, some folks are
Once upon a time, buying vegan personal care, supplements, and beauty was a test of mental fortitude. With a limited selection and not a lot of information out there, you *really* had to work to make sure your favorite products didn’t contain any animal ingredients. But times have changed!
If you closed your eyes and imagined the perfect summer day, what would come to mind? Are you an adventurer, always wanting to soak up as much of the world as possible when the warmer months arrive? Or do you prefer relaxing in the breezy calm of the season?