Our Guide to Exploring Niche Fragrance on a Budget

Here at Smallflower, we are definitely niche fragrance fanatics! There’s a special kind of satisfaction that comes from creating a well-curated collection of scents. However, we understand that accumulating lots of fragrance can come with a rather hefty price tag. If you love experiencing different scents but you don’t feel like shelling out, good news!

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15 Cozy Bonfire-Inspired Niche Fragrances for Fall

On October 24th, Merz Apothecary hosted our Fall Fragrance event, a laid-back get-together for fans of niche fragrances and autumnal scents. There were cocktails, snacks, and–of course–an awesome selection of indie scents. The theme of the evening was “Elements of Fire,” celebrating all the things that work together to make bonfires such a warm and

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Introducing Spa Ceylon: Luxury Ayurveda

Here at Smallflower and Merz Apothecary, we’re so excited to introduce a brand to our lineup that’s not only new to us, but new to the whole country. That’s right—even though Spa Ceylon is one of the leading names in Asian luxury and pampering products, we’re currently the only place you can find it in

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The Story Behind 4711, the World’s First Eau de Cologne

4711 is a classic German scent that has adorned the wrists of men and women alike since the 18th century. Many Smallflower customers adore the fragrance not just because of its pleasant notes but because of something more special, a nostalgia for days gone by. A Smallflower reviewer says, “Every self-respecting woman in the 50s

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