Instagram to IRL: 5 Summer Makeup Trends That Are Taking Over Your Feed

Switching up your makeup for the summer is all about incorporating unique colors and embracing new techniques. As temperatures start to rise, heavy foundations go out the window in favor of sweat-proof products. This summer, risk-taking beauty is everywhere. The makeup trends that are taking over our feeds favor an unsubtle aesthetic, offering opportunities to try something new.

You don’t have to be a makeup expert to try out these looks. If you’re new to colorful eye makeup or bold brows, embrace experimentation and have fun. We’ve rounded up some must-haves from our favorite clean beauty brands to help you do just that.

Bold, Bright, + Graphic Eyes

Bright hues and angular eye looks were all over spring and summer runways at brands like Chromat, Opening Ceremony, and Alice + Olivia. Get in on the fun by popping an icy blue shade like RMS Beauty’s Eye Polish in Inspire into the inner corner of your eye for a subtle hint of color or make a statement by using it all over the lid.

Go bold with deep green or blue shades like Green Depth or Blue Wonder from Kjaer Weis. Use them along the lower lash line, if you’re new to pops of color or create a bold and graphic look. Add warmth and brightness with peachy, orange-based shades. Rituel de Fille’s Ash and Ember Eye Soot in Love Spell and Inner Glow Cream Pigment in Spellbound are great stay-all-day options. 

Shop The Look

From Top Left: Kjaer Weis Charmed Eye Shadow, $45; Rituel de Fille Love Spell Ash and Ember Eye Soot, $38; Rituel de Fille Spellbound Inner Glow Cream Pigment, $29; RMS Beauty Magnetic Eye Polish, $28; Rituel de Fille Pyxis Celestial Sphere Eye Soot, $38; Rituel de Fille Lyra Celestial Sphere Eye Soot, $38; RMS Beauty Inspire Eye Polish, $28; Kjaer Weis Blue Wonder Eyeshadow, $45; Kjaer Weis Green Depth Eyeshadow, $45

Virgin Brows

The days of maintaining perfectly sculpted eyebrows are coming to a close. Major brands are embracing the untouched look with expansive, fluffy brows and you can get them too. To start, ditch the tweezers and cancel your waxing appointment. For virgin brows, it helps if they’re a little grown out. Even if they’re freshly groomed, you can fake your way to fuller brows with a few extra products.

If they’re naturally on the sparse side, a growth serum like Laboratoires Embryolisse Lashes & Brows Booster will speed up the process. For lighter brows, a brow pomade will add texture, amplifying fullness. This new release from evanhealy comes in Taupe and Dark Brown shades. More is more when it comes to this trend, so filling in brows with a little powder is another great option. We love Dr. Hauschka’s Stone Eye and Brow Palette.

Shop The Look

From Top Left: Laboratoires Embryolisse Lashes & Brows Booster, $45; Dr. Hauschka Skin Care Eye + Brow Palette in Stone, $45; evanhealy Dark Brown Brow Pomade, $22.95; evanhealy Taupe Brow Pomade, $22.95

Neon Lips

Command attention with a statement lip this summer. Bright, neon lip colors are expressive, exciting and they don’t actually make getting ready time-consuming. Popping on a bold lip instantly elevates your look. When paired with minimal makeup these shades will make you look polished and stylish.

Try out a poppy coral shade like Clove + Hallow’s Fiesta Lip Velvet. You could also opt for a classic blue-based red like Kjaer Weis’s KW Red Lipstick or ILIA’s Crimson and Clover Lip Conditioner. The unafraid should reach for head-turning shades of hot pink. We recommend Road Trip by Clove + Hallow for matte lip lovers or Kjaer Weis’ Empower Lipstick for those that prefer shine. 

Shop The Look

From Top Left: CLOVE + HALLOW Fiesta Lip Velvet, $18; CLOVE + HALLOW Road Trip Lip Velvet, $18; ILIA Crimson + Clover Lip Conditioner, $26; Kjaer Weis Empower Lipstick, $56; Kjaer Weis KW Red Lipstick, $56

Bitten Lips

A hazy, bitten lip is another great option for the season that requires must less maintenance that neon lips. Sheer, creamy lip products are your best bet for achieving this look. Application and technique are the most important part of nailing the look of bitten lips. Use a stiff brush or your fingers to concentrate the color on the center of the lips and blend out using your fingers. For a more avant-garde look, use your fingers to lightly diffuse the color just outside of the edges of the lips for a cool, blurred effect.

Rituel de Fille’s Delirium Inner Glow Cream Pigment can be built up to full opacity or left sheer. RMS Beauty’s Illusive Lip2Cheek will look edgy and mysterious. For a youthful, rosy pout, try Kjaer Weis’ Fascination Lip Gloss. Precision isn’t the goal here. Instead, embrace the messiness and have fun with this free-spirited trend. 

Shop The Look

From Top Left: Kjaer Weis Fascination Lip Gloss, $38; ILIA Bang Bang Lip Conditioner, $26; Dr. Hauschka Skin Care Rosanna Sheer Lipstick, $22; Rituel de Fille Delirium Inner Glow Cream Pigment, $29; RMS Beauty Illusive Lip 2 Cheek, $36

Bronzed + Glowing Skin 

Healthy, lit-from-within skin is all about enhancing what you already have, not covering up with heavy products. Opt for illuminating products that bring out your natural radiance. Playing with bronzers and highlighters is all about understanding shade and light. Add highlighter to areas that the sun naturally hits like the cheekbones, above the eyebrow, down the bridge of the nose or the cupids bow.

Rituel de Fille’s Solaris Rare Light Creme Luminizer is a beauty editor favorite and offers an instant luminous glow to the skin. RMS Beauty’s Living Luminzer is another popular cream highlighter. For an all-in-one flush of color and luminosity, apply Kjaer Weis’ Sun Touched Cream Blush. Create depth in the hollows of the cheeks, under the chin or on your forehead using bronzer. Pick up one of our favorites like RMS Beauty’s Buriti Bronzer and Dr. Hauschka Skin Care’s Bronzing Powder.

Shop The Look

From Top Left: ILIA Cosmic Dancer (Gold) Illuminator, $34; Rituel de Fille Solaris Rare Light Creme Luminizer, $29; RMS Beauty Living Luminizer, $38; Kjaer Weis Sun Touched Cream Blush, $56; Dr. Hauschka Skin Care Sun Kissed Nectarine Blush Duo, $30; Dr. Hauschka Skin Care Bronzing Powder, $38; RMS Beauty Buriti Bronzer, $28

Shop all clean beauty at Smallflower here! 

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