Introducing Keys PurPlay: Natural Intimate Lubricant

There’s no denying it — Smallflower staff and customers alike are in love with the natural products from Keys. We love the natural ingredients, gentle formulations, and the awesome people behind the brand. Check out our interview with Bob Root, one half of the founding duo, to learn more about his and wife Wendy Steele’s story.

We were excited to find out that Keys was venturing into the world of personal lubricant. The new line, PurPlay, rings true for everything that Keys stands for: chemical-free, natural ingredients, and thoughtful formulation. Read on to learn more about this innovative new launch.

Why Create PurPlay?

Keys believes that everyone deserves a happy love life. As a married couple, Wendy and Bob understand that sexual intimacy is an important part of many romantic relationships. Also, there’s empowerment to be found in knowing and accepting your body and needs. Keys wanted to develop a product that could ensure a pleasant physical experience for everyone involved.

Developing the Formula

Keys has been creating natural alternatives to common cosmetics for years. Throughout this time, they’ve received many requests for a natural version of personal lubricants. Many customers experienced dryness and discomfort during sex, but didn’t want to use a lubricant containing potentially harmful chemicals.

Keys listened to this requests, and began a four-year journey researching, developing, and testing products. By studying the body’s pleasure nerve receptors, they discovered that just one product wouldn’t work for everyone. Keys adjusted formulas based on feedback from alpha- and beta-testers, eventually ending up with three versions. Each version brings something unique to the table.

Bob Root & Wendy Steele

A One-of-a-Kind Personal Lubricant

It goes without saying that mainstream lubes aren’t natural. Usually they’re made with synthetic ingredients like silicone. Even more, sometimes substances like menthol and lidocaine are added for effect. Many people experience pain, burning, or loss of sensation when these ingredients are included — not ideal in a romantic rendezvous!

Luckily, Keys PurPlay is made with a base of only two ingredients — purified coconut oil and organic avocado oil. These formulas are completely 100% natural, as well as gluten-free and totally vegan.

Keys developed special blends of herbs to replace the calming and stimulating ingredients used in conventional lubricants. The effects are much gentler and won’t cause discomfort or or desensitization — much more appropriate for a snuggle sesh!

The formula isn’t the only thing that’s unique about PurPlay, though. The tagline for the products is “Spray & Play” for good reason — that’s right, PurPlay uses a spray applicator. Gone are the days of cold, gloopy lube that you have to warm in your hands. It sprays at any angle, too, so you don’t have to worry about alignment at any point.

Three Ways to Play

Purplay Classic

Natural Personal Lubricant | Keys PurPlay Classic

This is the OG, the product that started at all. Made with only two ingredients, it simulates the body’s natural lubrication. Classic is great for use with partners, toys, or solo.

$24.95 | Shop Now →

PurPlay Surf

Natural Personal Lubricant | Keys PurPlay Surf

This formula contains a specially formulated blend of herbs that encourage relaxation. This helps you or your partner slow down, mellow out, and enjoy the experience for “waves of pleasure.”

$24.95 | Shop Now →

PurPlay Astra

Natural Personal Lubricant | Keys PurPlay Astra

A stimulating blend of herbs heightens sensation, bringing you or your partner to an intense and powerful climax.

$24.95 | Shop Now →

Click here to shop all Keys natural products at Smallflower.com

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